Setting Up Your Brand Voice

Brand Voice ensures all AI-generated content sounds authentically like your brand.

Why Brand Voice Matters

Consistent brand voice:

• Builds trust with your audience
• Makes your content instantly recognizable
• Improves engagement and conversions
• Saves editing time on AI content

Analyzing Your Existing Content

RankMower can analyze your existing content to learn your voice:

1. Go to Brand Voice in the sidebar
2. Click Analyze Content
3. Paste 3-5 examples of your best content
4. Click Generate Voice Profile

Your Voice Profile Includes

Tone Attributes

• Formality level (casual to professional)
• Emotional tone (inspiring, educational, friendly)
• Technical depth (simplified to expert)

Writing Style

• Sentence length preferences
• Paragraph structure
• Use of questions and calls-to-action

Vocabulary Patterns

• Industry-specific terms
• Phrases to use and avoid
• Brand-specific language

Customizing Your Profile

After analysis, you can fine-tune:

Do's and Don'ts

Add specific guidelines:

• ✅ DO: Use data to support claims
• ✅ DO: Include actionable takeaways
• ❌ DON'T: Use jargon without explanation
• ❌ DON'T: Be overly salesy

Voice Examples

Add specific phrases that represent your brand:

• "Let's dive into..."
• "Here's the bottom line..."
• "Pro tip:"

Using Brand Voice in Content

Once configured, Brand Voice is automatically applied:

1. Create new content
2. Enable Apply Brand Voice toggle
3. AI suggestions will match your style
4. Review and publish

Comparing Original vs. Brand Voice

Use the comparison feature to see the difference:

• View original AI output
• See Brand Voice transformed version
• Understand how your voice is applied