Analyzing Competitors

Understand what's working for competitors and find opportunities to beat them.

Adding Competitors

Manual Addition

1. Go to Competitors in the sidebar
2. Click Add Competitor
3. Enter their domain
4. Click Add & Analyze

AI-Suggested Competitors

RankMower can suggest competitors:

1. Click Find Competitors
2. AI identifies sites ranking for your keywords
3. Review and add relevant ones

Competitor Overview

Domain Metrics

For each competitor, see:

• Estimated organic traffic
• Number of ranking keywords
• Domain authority estimate
• Content volume

Keyword Overlap

Visualization showing:

• Keywords you both rank for
• Keywords only they rank for
• Keywords only you rank for
• Opportunity gaps

Keyword Gap Analysis

Find untapped opportunities:

1. Select a competitor
2. Click Keyword Gap
3. Filter by:

• Search volume
• Difficulty
• Position

1. Export opportunities

Types of Gaps

• Shared Keywords: Beat them on these
• Competitor Only: New opportunities
• Position Gaps: You're close, push harder

Content Gap Analysis

See what content they have that you don't:

1. Click Content Gap
2. View their top pages
3. See topics they cover
4. Plan competing content

Content Insights

• Their best performing pages
• Content formats that work
• Update frequency
• Word count averages

Backlink Analysis

Analyze competitor link profiles:

1. Click Backlinks for a competitor
2. See their linking domains
3. Find link opportunities
4. Track backlink growth

Finding Link Opportunities

• Sites linking to competitors but not you
• High authority domains
• Relevant industry sites
• Guest posting targets

Tracking Over Time

Monitor competitor changes:

• Ranking position changes
• New content published
• Backlink growth
• Traffic trends

Alerts

Set up competitor alerts:

• New ranking keywords
• Position changes
• New content detected

Competitive Reports

Generate reports showing:

• Your position vs competitors
• Opportunity summary
• Recommended actions
• Progress over time

Best Practices

1. Track 3-5 competitors: Focus beats breadth
2. Mix competitor types: Direct and indirect
3. Regular analysis: Monthly reviews
4. Act on insights: Don't just observe
5. Learn from wins: Study their success