Keyword Research & Tracking

Find the right keywords and monitor your ranking progress with RankMower's keyword tools.

Discovering Keywords

Using the Keyword Tool

1. Navigate to Keywords in the sidebar
2. Enter a seed keyword or topic
3. View AI-generated suggestions

Keyword Metrics

For each keyword, you'll see:

• Search Volume: Monthly searches
• Difficulty: How hard to rank (1-100)
• Intent: Informational, commercial, transactional
• Opportunity Score: RankMower's ranking potential

Competitive Keyword Analysis

See what keywords your competitors rank for:

1. Go to Competitors
2. Add competitor domains
3. Click Analyze Keywords
4. Find keyword gaps

Finding Opportunities

• Keywords they rank for that you don't
• Keywords you could outrank them on
• Rising keywords in your niche

Adding Keywords to Track

To track keyword rankings:

1. From keyword suggestions, click Track
2. Or manually add: Keywords → Add Keyword
3. Set tracking frequency (daily/weekly)

Understanding Your Rankings

Ranking Dashboard

View all tracked keywords with:

• Current position
• Position change (↑↓)
• Traffic estimate
• SERP features

Ranking History

Click any keyword to see:

• Position over time chart
• Ranking URL changes
• Competitor comparison

People Also Ask (PAA) Insights

Discover related questions:

1. Click PAA Insights on any keyword
2. View questions people ask
3. Create content that answers them
4. Capture featured snippets

SERP Opportunity Analysis

Find featured snippet opportunities:

1. Go to SERP Opportunities
2. See keywords with snippet potential
3. View current snippet holder
4. Get content suggestions to win

Keyword Reporting

Export keyword data:

• CSV export for spreadsheets
• PDF reports for stakeholders
• Scheduled email reports

Best Practices

1. Focus on intent: Match content to search intent
2. Long-tail keywords: Easier wins, qualified traffic
3. Track competitors: Monitor their ranking changes
4. Regular audits: Review keyword strategy monthly
5. Act on data: Create content for opportunities